Ad creative mock-ups with a chat screen
Show a client what a chat-style ad could look like before anyone shoots or builds it. Use invented people, and label every frame as a concept.
Try it: start from this sample
Are you up? The croissants just came out.
It is 6 am on a Sunday.
Warm ones. Saving you two.
Use chat as an ad idea, not as evidence
A chat is a good ad device because it feels like overheard life. In a concept pitch, you are showing the idea of the format: a friend tempts a friend, a shop answers a question. The people are characters in your concept, not customers. The sample is a scripted scene about a bakery, and it says nothing about what a real customer thinks. That means no invented customer quotes, no fake reviews, no screens that pretend a real person sent praise.
Build a small set of options
Clients decide faster when they compare. Make two or three variants of the same idea: a different opening line, a different look, a light and a dark version. Number the files Concept A, B and C, and keep the same product detail in each so the difference is the creative choice. Export PNG frames for a deck, or a video on the Creator plan if the motion is part of the idea. Write the call to action as a normal message, not a banner pasted over the screen.
Agree on one measure of success with the client before you present, such as which concept feels most like the brand. Then ask for a choice, not general feedback, and record the reasons so the next round starts from facts rather than from taste.
Label every frame
Put a small line such as Concept mock-up, not a live ad on each slide. If you later want to use real feedback, ask permission first and use the real words with consent, not a paraphrase. Make sure any final ad follows the rules of the platform where it runs and the advertising rules of your country.
Tips
- Open with a relatable moment rather than the product name.
- Keep product claims out of the sample unless the client can support them.
- Test the first bubble alone: would it stop a thumb scrolling?
- Keep one idea per concept and cut the rest.
- Store scripts next to exports so edits stay traceable.
Questions
Can I show real customer messages in an ad?
Only with the customer's permission, using their actual words. Never invent a customer exchange and present it as real. For concept mock-ups, use characters and label them as such.
Is this the final ad?
It is a way to sketch and test the idea. Final production may use other tools. If you export directly, check the platform's ad rules and use the format your plan supports.
Can I make ads in different sizes?
Creator plans offer aspect ratios 1:1, 9:16, 16:9 and 4:5 for video. Free and Standard exports are images. The plans page lists the details.
Do I need to mention ChatsRat?
Free exports carry a visible watermark. Paid plans change the visible watermark, and the plans page explains how. Every export also has an invisible mark that the verify page can read.
Use it for simulated, labelled content. ChatsRat makes mock-ups and fictional conversations for creators, designers and teachers. Do not use it to pass off a made-up conversation as a real one, to impersonate a real person, or as proof of anything. See the Acceptable Use policy.
About the watermark. Exports on the Free plan carry a visible ChatsRat watermark, and every export carries an invisible mark that the verify page can read. Plans list what changes on paid plans.
ChatsRat is not affiliated with, endorsed by or sponsored by any messaging app. App names on this page describe a style only.